AdExchanger12h
Publisher SaaS Has Another Go; Can Roundel Escape Near-Earth Orbit?
Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
How Coke misled America
Sugary sodas cause deadly diseases. A new book details how Coca-Cola worked for decades to discredit the science.
Marketing Dive1h
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...
'Danish Viking blood is boiling.' Danes boycott US goods with fervor as others in Europe do so too
Trump's policies have “brought the Danish Viking blood boiling,” said Jens Olsen, an electrician and carpenter. He is now ...
NASCAR Cup Series Schedule-Winners
June 1 — NASCAR Cup Series Race at Nashville, Lebanon, Tenn. June 8 — Firekeepers Casino 400, Brooklyn, Mich. June 22 — NASCAR Cup Series Race at Pocono, Long Pond, Pa. June 28 — Quaker State 400 ...
What’s next for dirty soda—how big brands and restaurants are responding to the viral trend
The dirty soda phenomenon is bubbling out of Utah and into the straws of the nation’s biggest brands, including soda giants and restaurateurs who see the trend as a lucrative path to young consumers.