Marketing Dive1d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...
'Danish Viking blood is boiling.' Danes boycott US goods with fervor as others in Europe do so too
Trump's policies have “brought the Danish Viking blood boiling,” said Jens Olsen, an electrician and carpenter. He is now ...
exchange4media2d
GSK ropes in Carson Dalton as Executive VP Communications & Government Affairs
Carson Dalton started his new position as Executive Vice President - Communications & Government Affairs at GSK, a British ...
The Financial Express on MSN3d
Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push
Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...
53 Years Later, We Can Finally Watch John Lennon and Yoko Ono's Most Important Concert
Produced by Ono and Lennon's son, Sean Lennon, the new documentary promises to not only showcase the music of the time (including immortal tracks like "Imagine" and "Power to the People") but also ...
Yahoo8d
Who is Junior Bridgeman? Bucks legend, owner and billionaire dies at 71
He owned over 100 Wendy's and Chili's restaurants and added to his portfolio when he later became a bottler for The Coca-Cola ...
Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a Friend Accidentally Drank It
A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...
Marketing Dive9d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
ndtvprofit14d
Pepsi Takes On Coca-Cola’s ‘Half Time’ Campaign With Witty ‘Any Time’ Ad War
The never-ending hilarious ad war between beverage majors Coca-Cola and PepsiCo has taken off this season with PepsiCo's "any time" jibe at its bigger rival Coca-Cola's "half time" campaign. Replying ...