Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.

Google Ads may be rolling out a new metric named "Original Conversion Value." This shows the raw data before Google does ...

Abhishek Shrivastava, VP of Product Management at LinkedIn, shared in an interaction with e4m that 51% of SMBs in India use ...

A P4-billion waste-to-energy facility that will convert 600 metric tons of solid waste into 12 megawatts of electricity daily is set to rise in the state-owned New Clark City. A statement posted last ...

Finding a trustworthy and accurate partner for cryptocurrency conversion is one of the first hurdles a new trader must ...

Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...

SEO is not dead. Illyes also said “SEO is not dead.” Yes, we have all heard about SEO dying countless times as Google Search ...

Uniqode reports that leveraging QR Codes with smart bundles, limited editions, and personalization boosts BFCM conversions ...

In this article, Kabir Kochhar of Audacity Venture Capital, explores how generative AI is evolving into agentic media ...

Now, let’s explore how to identify the most important metric to improve next month. Start by analyzing the current ...

The name "JP Morgan" might bring to mind a massive Wall Street bank but in the case of Ryan Wedding’s alleged cocaine empire, ...