The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

This will make for some great watch spotting from a guy we already know is a fan of the Daytona. However, Rolex’s ambassadorships typically go beyond strapping the newest timepieces to their ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

The Super Bowl might be over (and not the most satisfying), but, this Sunday we get the Stock Car Super Bowl: The 2025 Daytona 500. The premier NASCAR event sees 45 racers on Florida’s Daytona ...

William Byron became a two-time Daytona 500 winner Sunday night because he was in the right place at the right time. And that right place wasn’t even the top five. Byron was outside the top five ...

The Daytona 500, NASCAR’s biggest event of the year, was halted multiple times due to unfavorable weather conditions. Track officials deployed jet dryers as the weather cleared up, providing ...

Editor’s note: This story was originally published in 2022 and has been updated. The Daytona 500 is one of the NASCAR Cup Series’ crown-jewel races. It’s the crown jewel of crown jewels and ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

The Daytona 500 has officially kicked off the 2025 NASCAR season with its 67th annual event at Daytona International Speedway in Daytona Beach, Florida. As one of the most-watched events in ...