Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

49ers game, Brady rocked the Rolex Cosmograph Daytona ref. 116578SACO, an 18K yellow-gold version of the Crown's famed racing ...

Rolex released a new model prior to Watches & Wonders to ... pleased with the updates to the Daytona selections with a focus on the more extravagant gem set diamond bezels, dials, and shoulders.

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

There’s no way around it—luxury watches are expensive. Rolex, Audemars Piguet, Omega, Cartier, and Richard Mille all command ...

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

In 2023, Rolex celebrated Le Mans’ 100th anniversary with a limited edition Daytona in 18-karat ... Danny Shahid is a luxury watch expert at Diamond Watches London (DWL). DWL has more than ...

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

Omega is next with 14%, while Tudor (Rolex’s sister brand!) is third with 12% of sales. All this tracks with the latest view into the modern watch market ... guessed the Daytona would show ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.