Kiro Race Co ("KIRO"), the newest team competing in the FIA Formula E World Championship as CUPRA KIRO, is thrilled to announce expanded ownership with a group of highly strategic investors as the ...

As one of the leading lights of the Red Bull junior driver programme, Lindblad did what was asked of him to secure the title ...

Funko, Inc. , a leading global pop culture brand, has teamed up with the NBA to launch an exciting new option for customizing Pop! Yourself, the company's unique product that allows users to create a ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Formula 1 sponsorships are a powerful way for brands to gain global exposure, connect with diverse audiences, and achieve ...

The Grand Prix Drivers' Association (GPDA) called out FIA president Mohammed Ben Sulayem in November in response to Formula 1's swearing ... and deduction of championship points.

Warner Bros. has released an edge-of-your-seat new TV spot for F1, the upcoming Formula 1 movie starring Brad Pitt. However, ...

BWT Alpine Formula One Team proudly announces a new partnership with OAKBERRY, the superfood brand, world-famous for organic ...

A major release for Red Bull Formula 1 team has been confirmed ahead of rookie driver Liam Lawson's first full debut season ...

On Sunday night the NFL unveiled the logo for next year’s game in Santa Clara, California — and you might notice some key colors involved here. Party’s at our place next year. #SuperBowlLX ...

This has got fans speculating whether the NFL is intentionally choosing those colors to give a clue about the championship matchup. When you look at the recent logos, it’s hard to ignore these ...