At the centre of the new brand identity is an evolved logo design that maintains the same boldness of Hitachi's heritage ...

Umbro's owner is at court seeking to fight off an appeal over a ruling in its favour over the similarity between its logo and ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...

Below, 112 Black-owned fashion brands to shop well beyond Black History Month. Happy shopping and supporting Black excellence! This brand brings a fun and fresh spin on classic wardrobe staples.

In fact, we’ve reviewed and vetted more than 450 supplement brands. Here are the vitamin brands and products we recommend most. Disclaimer: Some of the brands below sent free supplements to ...

Adding to the drama, Jordan Brand dropped a new ad ahead of the matchup. Set to George Strait's "All My Ex's Live in Texas," the clip features a Koenigsegg with a Texas license plate bearing ...

AI agents—algorithms empowered to take action on a user’s behalf—are starting to fundamentally reshape the business and consumer landscapes. Case in point: Enough consumers are skipping ...

Streaming and fashion brands are dominating the conversation among influencers on social platforms, new data shows. Influencer marketing platform CreatorIQ ranked the top brands that creators ...

Driven Brands (DRVN) announced that its board of directors has named COO Daniel Rivera as president and CEO and has appointed him to the board, effective May 9. On February 24, Jonathan ...

For Frank Keller, it’s a pivotal moment at PayPal. After two years, two CEOs and endless brand strategy meetings, the company is, in his view, ready to redefine the world of business payments.

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...