NASCAR legend Dale Earnhardt, left, and 21-year-old Jeff Gordon at qualifying for the 1993 Pepsi 400 at Daytona International Speedway. (Orlando Sentinel file) But by the time he captured another ...

The Pepsi 400 did not go as planned for Stewart ... he captured his third win of the year at Watkins Glen, overtaking Jeff Gordon who spun out with two laps to go. Looking back, Stewart’s ...

∎ Pepsi was one of the first corporate sponsors ... Saturday rain delayed the start of the race until 10:42 p.m. ∎ As Jeff ...

NASCAR, a sport deeply rooted in American motorsport culture, is at a crossroads. The post 18-YO Red Bull Prodigy Leaves ...

NASCAR's star power extends well beyond the tracks. The post Dale Earnhardt Jr. Entertains the “Princess of Pop” Exposing the ...

NASCAR needs to replicate the impact it once had with big commercials, like Jeff Gordon with Pepsi, Dale Jr. with Budweiser, and Michael Waltrip’s collaboration with NAPA, on social media and new-age ...

Then there’s the Pepsi Max “Test Drive” ad where Jeff Gordon disguises himself and takes an unsuspecting car dealer on a heart-stopping ride. These ads, and many others, prove that a driver’s ...

Rewind to July 7, 2001, at the Pepsi 400 at Daytona International Speedway ... In the days that follow, a photograph of Spears in conversation with Jeff Gordon surfaces in the press. A potential ...