Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market trends.

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Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

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Delta and United have benefitted from an emphasis on premium travel and international trip demand. For United Airlines CEO ...

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.