Michigan could and should be one of the most powerful universities in the country when it comes to NIL but instead, it's flat out not. Efforts have been made to improve things in that area and, as ...

Michigan’s football team will enter the 2024 season as the only program riding a three-year College Football Playoff streak. The Wolverines are 30-3 during that stretch, unseating Ohio State as ...

Michigan announced that it will create an executive general manager (EGM) position in collaboration with Altius Sports Partners, as well as a senior manager of business development in ...

Michigan is partnering with Altius Sports Partners to hire an on-campus executive general manager for NIL, a position that will centralize Michigan’s NIL efforts and develop new opportunities ...

Michigan Athletics now has an official partner in the world that is NIL. The university sent out an official release earlier today outlining the partnership between U-M and Champions Circle. The ...

Michigan football really needed some positive name, image and likeness news heading into national signing day. While NIL didn’t appear to have an effect on signing day proper, the new initiative ...

For the first time publicly, Michigan football is officially wading into the Name, Image and Likeness (NIL) waters. The program announced Monday the creation of a new program aimed to help further ...

If you’ve been closely following the Michigan football team this season, you’ve probably heard the name Bryce Underwood. A five-star high school quarterback and the No. 1 prospect in the 2025 college ...

Michigan's "NIL Professor" Greg Dooley offers valuable perspective on Michigan's advances in the NIL space.

Meet Sean Magee, the mastermind behind Michigan football’s NIL transformation. Discover how he’s flipping five-stars and reshaping college football.