The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Mark Zuckerberg attended a UFC event in Las Vegas this weekend, wearing a yellow gold Rolex Daytona estimated at around ...

When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

This will make for some great watch spotting from a guy we already know is a fan of the Daytona ... in 1998. The new ambassadorship was announced quietly in a new Rolex commercial (after WatchPro ...

While Zenith might not have the name recognition on this side of the Atlantic of other Swiss watchmakers such as Rolex ... to be released as a direct competitor to the Rolex Daytona Rainbow.

Corvette Racing team AWA will take on the 12 Hours of Sebring without its Rolex 24 winning Corvette Z06 GT3.R, bringing a ...

Although the upcoming “F1” movie starring Brad Pitt is still months away from being released in the U.S., racing fans at the Daytona ... Rolex 24 endurance race) as well as in parts of New ...

A total of 56 cars are set to compete in next weekend’s Mobil 1 Twelve Hours of Sebring, the second round of the IMSA WeatherTech SportsCar Championship and second leg of the Michelin Endurance Cup ...

The immediate dividend of this partnership is that DiCaprio should have access to Rolex’s full catalog. This will make for some great watch spotting from a guy we already know is a fan of the Daytona ...

Corvette Racing drivers Antonio Garcia and Matt Bell praised their teams' development with the new Corvette Z06 GT3.R after a ...