Pontiac's GTO is considered by many to be America's first true "Muscle Car." Yet, when it originally dropped in October 1963 for the 1964 model year, it did so as a $300 option package for Pontiac's ...

Wangers' background as a car guy and drag racer—he won Top Stock Eliminator at the 1960 NHRA Nationals driving a Royal Pontiac-prepped Super Duty Catalina —had a major impact on Pontiac's advertising ...

Back in 1965, Pontiac’s advertising executive Jim Wangers teamed up with Royal Pontiac, George Hurst and Petersen Publishing to boost the sales of performance parts and the GTO. It resulted in a ...

Introduced in 1963, the Pontiac GTO is often credited as the nameplate that popularized the muscle car segment. That may not be true according to some sources, but the GTO is now a legendary classic ...

SANTA BARBARA, Calif. -- Selling 18,000 GTOs annually for three years doesn't seem like too tough an assignment. But Bob Kraut, marketing director for Pontiac's revived rear-wheel-drive muscle car, ...