Labubu, a plush toy that can cost as little as $22, has become a luxury must-have thanks to celebrities and social media. Go ...

K-pop group Seventeen has teamed up with Pop Mart to launch a limited-edition set of Labubu dolls, generating significant ...

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...

Labubu, a mischievous-looking vinyl toy created by artist Kasing Lung, has gone from niche character to viral sensation. Sold ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

Pop Mart’s stock hit a record high, pushing its market cap past HK$310 billion ($39.7 billion) after rising more than 160% ...

gained global fame and fuelled overseas sales. JPMorgan Chase initiated coverage of Pop Mart with a rating of overweight and set its price target at HK$250 in a report this week. That was the most ...

What is the latest pop-culture craze that has overtaken the world of collectible toys? Cllct explains: Labubu toys were ...

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

Created by Hong Kong illustrator Kasing Lung, Labubu is part of the “THE MONSTERS” series, first signed by Pop Mart in 2019. Initially a niche product, its explosive growth in 2024—a 726% YoY revenue ...