The 24 Hours of Daytona is a race for time in more ways than one: winners get a valuable Rolex Oyster Perpetual Cosmograph ...

The Rolex 24 starts the racing calendar at Daytona International Speedway. Here's what to know about the 24-hour race, ...

Since 1992, the winning drivers each receive a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona watch. How much it is worth? Well, Rolex doesn't list a price on its website.

From the Daytona to the King Midas, GQ watch editor Cam Wolf dives deep into all the most significant lines in the Crown’s long and distinguished history.

The first 24 hour race took place in 1966, with Rolex signing on as the title sponsor back in 1992. Two drivers share a record-setting five wins at the event: Hurley Haywood (1973, 1975 ...

The watch’s retail price starts at more than $10,000. The tradition started in 1992. The 63rd Rolex 24 at Daytona will be streamed on Peacock, which will have coverage of the event from flag to flag ...