Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Watch experts identified the watch as a Rolex Daytona "Le Mans" in yellow gold. It has a resale value of up to $300,000, one ...

When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

As Bike Week 2025 closed out its 84th year on Sunday, Black Bike Week also burnished its creds by wrapping up its 54th year on Saturday at Daytona Beach’s Joe Harris Park and other spots along ...

He also sported a Rolex watch. Åberg is an Adidas athlete, having signed with the company in 2023. At the game, he wore the brand’s white cap, black polo, trousers and Adizero ZG sneakers.

Black Bike Week, an informal family-oriented gathering that has been a staple for more than 50 years, is slated to welcome motorcycle riders from across the country to Daytona Beach’s Joe Harris ...

For businesses in Daytona Beach, especially those on Main Street, Bike Week is a significant economic boost. “I always make the joke — this is our ‘Black Friday.’ It’s a little bit ...