The watch's retail price starts at more than $10,000. The tradition started in 1992. The 63rd Rolex 24 at Daytona will be streamed on Peacock, which will have coverage of the event from flag to flag.

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Cadillac’s hopes of winning the Rolex 24 at Daytona were undone when Louis Deletraz triggered a multi-car crash that put the No. 40 Cadillac V-Series.R out of the race. The No.40 Wayne Taylor ...

In order not to spoil it for anyone who has yet to watch, however unlikely that may be, we suggest you click on this post to see who won the 2015 Rolex 24 at Daytona. You'll also get a thorough ...

Pato O'Ward, Scott Dixon, Will Power, Alex Palou, and Colton Herta at the IndyCar Series Bommarito Automotive Group 500 (Image via Getty) With the 2025 edition of the 24 Hours of Daytona beginning ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

Kamui Kobayashi marked his return to the Rolex 24 at Daytona by putting Wayne Taylor Racing in the lead five hours into the twice-round-the-clock endurance race. Alas, the two-time Rolex winner won't ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.