Basically, it’s prime watch guy bait. Graham’s ref 116520 model uses Rolex’s 4130 movement which was introduced to the Daytona in 2000, offering 72 hours of power reserve, a sexy contrasting ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Rolex is one of the most prestigious luxury watch brands in the world, renowned for its exceptional craftsmanship, precision, ...

When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

Trying to get airborne with the Rolex Sky-Dweller ✓ There are two versions on the "runway" ✓ Two gold references on Jubilee ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

President Donald Trump became the first president to attend the Daytona 500 twice when he visited the racetrack earlier this month. He met with some drivers on pit lane before he rode in the ...

DAYTONA BEACH, Fla. -- William Byron fortuitously missed the ferocious wrecks down the stretch at the Daytona 500 that knocked out contenders racing for the checkered flag and left him with a ...