Esquire was invited along to the launch of the store, which spans more than 7,200 square feet in the heart of Mayfair ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

Roger Penske's prototype Porsche has swept historic races at Daytona and Sebring to begin the year. A Porsche, and Mercedes, also got GTD wins.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

He’s starring in Paul Thomas ... should have access to Rolex’s full catalog. This will make for some great watch spotting from a guy we already know is a fan of the Daytona.

Bike Week, a Daytona Beach tradition since 1937 ... instead of long-ago celebrity visitors such as Evel Knievel and Paul Newman, said Helen Humphreys, the shop’s beloved matriarch.