Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

This will make for some great watch spotting from a guy we already know is a fan of the Daytona ... turbo-charged, Rolex-themed watch spotting at each and every red carpet going forward.

When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

People want it on Oyster and Jubilee bracelets, they want it in blue and black, red and black ... the top of my favorite Rolex families, but I would have guessed the Daytona would show up more ...

Mother Nature is wreaking havoc in Daytona Beach, Florida. On lap 11, the caution flag was displayed for rain, with the red flag following shortly after. In recent years, weather has not been kind ...

The Daytona 500 this year saw yet another delay ... Later on, a smaller rain cell passed over the track, causing another red flag before racing resumed again. Despite these issues, NASCAR ...

With the Daytona 500 delayed due to rain ... He got out of the car after the race officials threw the red flag on lap 11. The 22-year-old driver took to X (formerly Twitter) to post about his ...

The easy answer to all the discussion after the Daytona 500 is this: Dude, this ain't new. Been frustrated over this for more than 30 years. It's the nature of the beast. Get used to it.