Owning a Rainbow—surprise, surprise—isn’t necessarily first come, first served. The Rainbow Daytona is not only a sought-after timepiece for collectors, but also among Hollywood A-listers, Pop icons, ...

Paul Newman is the actor most associated with Rolex. He wore the same one – a white-dial Daytona – every day of his life for ...

Funding for ANTIQUES ROADSHOW is provided by Ancestry and American Cruise Lines. Additional funding is provided by public television viewers. Antiques Roadshow is available to stream on pbs.org and ...

It remained private to the owner until just a decade ago, when it became known to watch insiders. The owner, John Goldberger, swore never to sell the piece. Goldberger is known in the watch world as a ...

Update, July 29. One of the rarest and most sought after Rolex watches is now available in a single-lot online auction that began Friday and will run till July 31. The Rolex Cosmograph Daytona JPS ...

An ultra-rare Rolex Cosmograph Daytona JPS reference 6264 in 18k gold achieved more than $1.5 million in a single-lot online sale held by Sotheby’s in London. The 1969 “John Player Special,” named ...

The winner drivers of the Rolex 24 At Daytona earn one of company's luxury timepieces. Rolex’s involvement in the race prompts drivers across the globe to come back to the Rolex 24 year after year, in ...

Welcome to Watches You Should Know, a biweekly column highlighting important or little-known watches with interesting backstories and unexpected influence. This week: “Winner”-engraved Rolex Daytonas.