I love how Rolex has maintained the theme set by the platinum Daytona – pairing ice blue, platinum, and chestnut brown with the 1908 dress watch to give the model a real touch of class and luxury.

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

According to Bandit Heeler (arguably the second-most famous blue ... "Ice cream tastes the best when you've earned it." This sentiment applies to more than just sweets, though. Each year Rolex ...

Rolex just unveiled its new offerings for 2024 ... the 1908 now features a platinum case and a meticulously etched ice-blue dial. The new details take the collection to "the next level of ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...