Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

Rolex GMT-Master Turns 70 There’s some debate as to whether the GMT-Master — the iconic, dual-time travel watch developed by Rolex for Pan Am air crews — came out in 1954 or 1955.

Exactly 50 years ago, in 1963, Rolex unveiled the Oyster Perpetual Cosmograph Daytona, a chronograph designed for racing ... This new model has an ice blue dial and a chestnut brown monobloc Cerachrom ...

It looks great with its rose gold case and brown dial and rubber strap ... Among non-limited watches, there is none so sought-after as Rolex’s steel Daytona, the world’s most famous chronograph.

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Watch experts identified the watch as a Rolex Daytona "Le Mans" in yellow gold. It has a resale value of up to $300,000, one ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...