Esquire was invited along to the launch of the store, which spans more than 7,200 square feet in the heart of Mayfair ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up ... The best-selling dial color? Black, followed by blue.

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up ... The best-selling dial colour? Black, followed by blue.

President Donald Trump became the first president to attend the Daytona 500 twice when he visited the racetrack earlier this month. He met with some drivers on pit lane before he rode in the ...

Watch experts identified the watch as a Rolex Daytona Le Mans in yellow gold. It has a resale value of up to $300,000, one expert told BI.