Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign.

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Watch as drivers take the green flag for the Rolex 24 hour endurance race at Daytona International Speedway ... They Both Said the Same Thing 25 Movies That Predicted Real-Life Events The WWII ...

Let's take a look at five of the best, so far. In its steel form, the Daytona remains one of the toughest Rolex models to pick up at retail. It's not hard to see why, either. The timeless ...

Racing driver and movie director Paul Newman also favoured ... For Stephen Graham, graduating to a Rolex Daytona is the ultimate elite level fighter's flex. It’s the kind of kettle you'd be ...

Although the upcoming “F1” movie starring Brad ... "F1" will feature scenes filmed at the Daytona International Speedway (during the run-up to last year’s Rolex 24 endurance race) as well ...

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...