The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

1973-77: 24 Hours of Daytona. 1978-83: 24 Hour Pepsi Challenge. 1984-91: SunBank 24 at Daytona. No, not the overall Rolex 24, but Paul Newman was part of a Jack Roush Ford Mustang team that won ...

Rolex will reintroduce the Rolex Daytona Rainbow, fitted with 2023's ... "Coke" GMT with a black and red bezel and discontinue the "Pepsi." I've heard anecdotally through some authorized dealers ...

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

Last month saw the reemergence of a more mixed picture of market performance, with the WatchCharts Overall Market ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

In order not to spoil it for anyone who has yet to watch, however unlikely that may be, we suggest you click on this post to see who won the 2015 Rolex 24 at Daytona. You'll also get a thorough ...

Kamui Kobayashi marked his return to the Rolex 24 at Daytona by putting Wayne Taylor Racing in the lead five hours into the twice-round-the-clock endurance race. Alas, the two-time Rolex winner won't ...

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...