It’s nicknamed “the Pepsi watch” because of its bright ... (Last year, a buyer offered him $65,000 for his Rolex Daytona, but he didn’t want to sell. This year, the market price went ...

He has also been seen sporting the Rolex Daytona "Eye of the Tiger," a watch ... Another of his watches is the Rolex GMT-Master II Pepsi, which he was spotted wearing on Mornings with Maria.

Last month saw the reemergence of a more mixed picture of market performance, with the WatchCharts Overall Market ...

For now, anyway. Daytona International Speedway made it official Thursday with the release of dates for next year ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Before the first practice session of the Mobil 1 12 Hours of Sebring, a special podium ceremony was held in Victory Lane to ...

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...