Rolex watches are often described in dramatic terms. Rare. Flawless. Bank-breaking. Just occasionally a model appears that could even be described – with a straight face – as mythical. This May, at ...

A legendary timepiece is about to step into the spotlight. Stream NBC 5 for free, 24/7, wherever you are. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could ...

The Rolex "Platona" was released in 2013 in celebration of 50th anniversary of the Rolex Daytona. It captured the hearts of collectors with its ice blue dial, brown cerachrom bezel and noble platinum ...

The Daytona is about as classic as it gets with Rolexes, and Khaled’s particular model jazzed up the timepiece’s typical three-subdial design with an ice-blue dial with snailed counters, a chestnut ...

Owning a Rainbow—surprise, surprise—isn’t necessarily first come, first served. The Rainbow Daytona is not only a sought-after timepiece for collectors, but also among Hollywood A-listers, Pop icons, ...

Welcome to Watches of the Week, where we'll track the rarest, wildest, and most covetable watches spotted on celebrities. Last summer, all Drake did was rest. On New Year’s, he stretched. And on ...

A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million. The watch is made ...

When DJ Khaled is feeling his look, he makes sure the world knows about it—and the icy bit of jewelry he couldn’t help showing off today was a platinum Oyster Perpetual Cosmograph Daytona Rolex, which ...

A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million. The watch is made from platinum, a material Rolex did not use on Daytona ...