He has also been seen sporting the Rolex Daytona "Eye of the Tiger," a watch whose bezel is surrounded by diamonds. He was seen sporting this model with his red signature strap on Shark Tank in 2022.

It’s nicknamed “the Pepsi watch” because of its bright red-and-blue bezel ... (Last year, a buyer offered him $65,000 for his Rolex Daytona, but he didn’t want to sell.

Instead, Nouveau reached into his fluorescently lit jeweler's case to show off a few examples of the classic Patek Philippe ...

This is a playful nod to the Rolex Daytona “Big Red” models with a similar script ... For those who like to switch it up, the Atwood Wind Vintage also comes with a nylon strap. A screw-in stainless ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Kevin Durant’s watch collection features several standout pieces, but one of the most striking is his Rolex Cosmograph Daytona 116508 ... with a black alligator strap and offers water resistance ...