Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for ...

Watch experts identified the watch as a Rolex Daytona "Le Mans" in yellow gold. It has a resale value of up to $300,000, one ...

There is no doubt that the watch industry has become ... The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this ...

It used to be, the famed Rolex Daytona watch was only given to winners of the Rolex 24. Makes sense. But in recent years, Rolex’s relationship with Daytona has increased and now all Daytona ...

There’s no way around it— luxury watches are expensive. Rolex, Audemars Piguet, Omega, Cartier, and Richard Mille all command ...

Four watch experts told Business Insider the watch was likely a yellow-gold Rolex Daytona Le Mans. Ng Yong Shen, a vice president at Re-Loved Luxury, a Dubai-based secondhand luxury retailer ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

Omega is next with 14%, while Tudor (Rolex’s sister brand!) is third with 12% of sales. All this tracks with the latest view into the modern watch market ... guessed the Daytona would show ...