The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Watch experts identified the watch as a Rolex Daytona "Le Mans" in yellow gold. It has a resale value of up to $300,000, one ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Trying to get airborne with the Rolex Sky-Dweller ✓ There are two versions on the "runway" ✓ Two gold references on Jubilee ...

No matter how popular shows like The White Lotus or Severance ... always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular ...

When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

This is significantly less than the record-breaking $30,331,250 purse for the Daytona 500 the previous week. It’s still a ton of money. But compared to last weekend’s Daytona 500, NASCAR Cup ...

President Donald Trump became the first president to attend the Daytona 500 twice when he visited the racetrack earlier this month. He met with some drivers on pit lane before he rode in the ...

There’s not a single set of cars that the new Dodge Daytona Scat Pack competes with. It’s a hulking two-door electric coupe, which is a pretty unconventional thing. And when we say hulking ...