Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

President Donald Trump became the first president to attend the Daytona 500 twice when he visited the racetrack earlier this month. He met with some drivers on pit lane before he rode in the ...

Democratic National Committee (DNC) Vice Chair David Hogg took heat on social media on Monday as he criticized President Donald Trump for his appearance at the Daytona 500. Trump was at Daytona ...

Duffy, a former Fox News host, posted a video Sunday to the social platform X with his sons, Patrick and John-Paul, right before they boarded Air Force One, which was headed to the Daytona 500.

DAYTONA BEACH, Fla. -- William Byron fortuitously missed the ferocious wrecks down the stretch at the Daytona 500 that knocked out contenders racing for the checkered flag and left him with a ...

“Unfortunately we have lost our appeal regarding our disqualification from last week’s race in Daytona,” Henderson Motorsports said via a post on X, formerly known as Twitter. “While we ...