OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

This will make for some great watch spotting from a guy we already know is a fan of the Daytona. However, Rolex’s ambassadorships ... and Killers of the Flower Moon. Scorsese’s Film Foundation ...

Kamui Kobayashi marked his return to the Rolex 24 at Daytona by putting Wayne Taylor Racing in the lead five hours into the twice-round-the-clock endurance race. Alas, the two-time Rolex winner won't ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...