Rolex’s new flagship on Old Bond Street opens to the public today, with the store’s operator, Watches of Switzerland Group, ...

Rolex’s 5th Avenue flagship will open at the end of 2026, the company’s CEO Jean-Frédéric Dufour told WatchPro at the opening ...

Want more watch coverage? Sign up for About Time Esquire's free weekly newsletter devoted to the world of watches, with interviews, news, exclusives and more. Sign up here Rolex has ceased ...

Owning a Rolex is more than just having a luxury timepiece—it’s an investment in craftsmanship, precision, and style. However ...

While Pruett received a watch with every victory, Haywood didn't until his last, in 1991. In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at ...

Blue skies, cool temperatures and a large crowd that even included Miss America showed up to watch a global A-list of racers competing to earn coveted Rolex Daytona timepieces for their work on ...