Formula 1 champion Jenson Button, a Rolex ambassador, freely admits that he and his colleagues chase a victory at Daytona just to get this unique trophy. Jordan Taylor won his first Rolex 24 ...

Those Rolex 24s were tedious affairs. As the clock wound into the last 30 minutes ... Add in the newfound and ongoing passion for Formula 1 in the U.S. which has been setting attendance records ...

TAG Heuer's engine is revved for its first outing as Official Formula 1 timekeeper at the Australian Grand Prix in Melbourne ...