Most point to the release of the “Rainbow” Daytona in 2012 as the starting point for this trend, but Rolex’s experimentation with multi-hued gems actually goes back much further. The proof?

Trying to get airborne with the Rolex Sky-Dweller ✓ There are two versions on the "runway" ✓ Two gold references on Jubilee ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Let's kick things off with the rainbow. There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow variant of that a few years ago. It's the perfect way to ...

It's not entirely dissimilar to a Rolex Daytona model, which has been incredibly ... The headline here is the dial, which features rainbow sapphire indices to match the baguette-cut white diamonds ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Kamui Kobayashi marked his return to the Rolex 24 at Daytona by putting Wayne Taylor Racing in the lead five hours into the twice-round-the-clock endurance race. Alas, the two-time Rolex winner won't ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...