The rise of artificial intelligence (AI) has sparked a fascinating debate in the world of creativity: Can machines ever rival the ingenuity of the human mind? With AI now capable of generating ...

At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...

As our New TV for Drummies buyers’ guide looks to the future of the medium, let’s take a moment to look back at what still remains true after seven decades of TV ads. The UK's first TV ad is 70 years ...

With linear TV sliding, Audacy is putting numbers behind a simple fix: move a slice of budget into AM/FM and streaming. Even small shifts extend reach, add impressions, and lift efficiency, helping ...

Television advertising this festive season is showing a mixed trend. While marquee shows, big-ticket fiction launches and sporting events have drawn stronger-than-expected advertiser interest, the ...

On this day 70 years ago, the first ad – one for Gibbs SR toothpaste – aired on British TV for the first time as ITV launched. Even back then, TV was hailed as effective. The man behind Britain’s ...

La Liga has had some famous and some infamous marketing campaigns over the years, but few have been quite as strange as the one sweeping the internet in Spain. A Russian TV advert for Spanish football ...

When the first TV ad launched on British televisions 70 years ago, only 100,000 homes in London and the south-east could receive the ad on special TV sets. Early TV advertising was simple, often black ...