Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

Brian Niccol's commitment is clear: to reposition the Starbucks brand as a complete experience, not just a coffee provider ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

Starbucks (SBUX) is stirring the pot with its new health-centric "Starting 5" initiative, targeting health-conscious consumers by weaving protein-rich and gluten-free options into its menu. The launch ...

Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

You’ve been staring at the same screen for hours, toggling between Slack messages, dashboards, and your growing to-do list. You’re working but you’re not really getting anywhere. And yet, something ...

Wall Street believes in Brian Niccol's turnaround plan, pointing to an uptick in traffic, including from non-Starbucks ...

Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a "better Starbucks." ...

The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

It read as a giant in the middle of a major restructuring. Under CEO Brian Niccol — who's nearing the one-year mark as CEO — that reset has included bringing back condiment bars, retraining employees, ...