Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Our marketing strategy now leverages AI to predict customer needs and behaviors. We can anticipate trends and adjust our strategy using machine learning algorithms to analyze historical data.

PARIS (Reuters) - Stellantis, the world's fourth-largest carmaker, and French technology and artificial intelligence (AI) firm Mistral have decided to expand their strategic partnership in a move ...

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especially in regard to public relations and marketing. But it is also still committed to its “Dare Forward 2030” campaign which seeks to make Stellantis into a “carbon net zero mobility ...

allowing their input and local knowledge to help shape strategy decisions. The U.S. market, critical for Stellantis’ profitability, has been a key focus. To counter slipping sales for its ...

Stellantis is strengthening its collaboration with France-based technology startup Mistral AI to deploy advanced artificial intelligence technologies across vehicles, engineering and manufacturing ...