Amazon's SmartCockpit was meant to leverage AI to plan trips, coach off-roaders on trails and, naturally, sell subscriptions.

The SmartCockpit project aimed to revolutionize the in-vehicle experience with advanced software capable of personalizing ...

As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat ...

What went wrong? Get the full breakdown on why Stellantis and Amazon scrapped their long-awaited SmartCockpit software ...

So, with permission from Yon's family, the carmaker said it used his past recordings and artificial intelligence ... automaker's global chief marketing officer, said in a statement. Stellantis ...

In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, ...

The age of Agentic AI in marketing is not just dawning, it is already reshaping strategies, organisational structures, and even marketing identities. Yet, the verdict is clear, thoughtful ...

Stellantis deployed AI technology to use recordings of Yon ... Stellantis’ global chief marketing officer, said in a statement. Yon, who resided in Rockford, Michigan, at the time of his death ...

If your team isn’t prepared to reimagine its approach to marketing strategy, measurement, and execution, even the most sophisticated AI systems will fall short of delivering their full potential.

broad-based campaigns towards more precise and agile strategies,” he says. Highlighting Hyundai’s focus on targeted marketing and real-time performance tracking, Khullar notes, “AI allows us ...