Sydney Sweeney put her bathwater in a soap. It sold out and is re-selling for thousands online. It sends a powerful message.

Sydney Sweeney is stunning in a swimsuit and cowboy hat to promote Dr Squatch, but fans haven't forgotten her soapwater drama ...

Sydney Sweeney's new soap bar made with her real bathwater, launched with Dr Squatch, has gone viral and sparked widespread discussion about hygiene and celebrity marketing ethics ...

Sydney Sweeney's bathwater soap, produced with an American brand, sold out quickly at $8 and is now being resold on eBay for ...

Sydney Sweeney’s bathwater soap isn’t a gimmick, it's her essence—packaged, priced, and promptly sold out. Is it an example of genius branding, or simply plain weird?

Taylor Hill/FilmMagic Sydney Sweeney has just two words for anyone hating on her recent collaboration with Dr. Squatch. The Euphoria actress caught up with PEOPLE at the New York premiere of her ...

"There's no playbook for turning Sydney Sweeney's actual bath water into a bar of soap," Dr. Squatch Senior Vice President of Global Marketing John Ludeke said in a statement to The New York Times.

OK, which focus group asked for soap made from Sydney Sweeney’s dirty bathwater ... One poster said the Dr. Squatch marketing department and Sweeney “need an award for this.