Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier, Knox News has learned.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Tennessee is set to announce later Wednesday that it plans to switch back to Adidas as the school's apparel provider, sources ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

Tennessee will switch from Nike to Adidas for its athletic apparel in 2026, marking a significant shift in college sports branding. The 10-year deal aims to position UT as Adidas' flagship program ...

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Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

Nike Inc.’s sneakers are front and center at Foot Locker Inc. stores once again as the long-time partners rebuild a ...

Innovation is what Nike does best -- its Free and Lunar technologies started in running but have since expanded and are now each $1 billion businesses -- but Adidas is trying to catch up.

Adidas’ biggest challenge is to raise the value of the brand, say sports marketers. The Interbrand consultancy puts a worth of $7.5bn on Adidas, less than half that of Nike’s $17bn. The American ...