Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to ...

This week, just over a decade later after Facebook acquired WhatsApp, ads are finally coming to the popular chat app.

Meta has quietly turned WhatsApp Status into its newest ad playground, setting up an unexpected face-off with the glitzy ...

New AI tools include brand-personalised ad creatives, image-to-video generation, Business AI chatbots, voice-enabled ads, and ...

Meta is introducing WhatsApp ads on a rolling basis. Privacy experts raise the alarm, despite WhatsApp's assurance that ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

Meta chief executive Mark Zuckerberg said in January that the firm planned to invest at least $60 billion in AI this year, ...

Integral Ad Science has launched expanded contextual category reporting for Facebook and Instagram Reels and Feed.The ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

This writer can see a handful of excellent reasons to consider adding Meta Platforms (NASDAQ:META) stock to his portfolio ...