Bezos, whose net worth is valued at over $200 billion, will sell up to 25 million shares in the company, valued at around $5 billion, Amazon disclosed in a regulatory filing Friday.

The White House lashed out at Amazon on Tuesday for reportedly planning to display how much of a product’s cost comes from Trump’s tariffs. Doing so would emphasize to consumers that U.S. tariffs are not paid by overseas companies, but by the American companies importing the goods, and then largely passed on to customers.