Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.

To keep it real, Amazon's own TV deals during Prime Day typically can't compete with TV deals from Best Buy or Walmart's anti-Prime Day sales. But things seem to be a little more heated in 2025 — Amazon has a much more robust list of actually-worthwhile TV deals than it usually does in pre-Prime Day mode.

Amazon is flagging items in its deals section as a “limited time deal” or “with Prime.” Since everything under these labels could be considered an early Prime Day deal, I have stuck mostly to Strategist-approved items that are marked down to extra-good prices.