The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The ‘Mad Men' and 'The Walking Dead' producer is the latest Hollywood company to sign a pact with the generative AI firm.

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

AMC Networks (which includes AMC, BBC America, Shudder, Acorn TV, IFC, AMC+ and more) isn’t yet going so far as to say AI ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

Last year, Runway announced a partnership with Lionsgate, in which Runway will create a new AI model for the studio to help ...

The company will use the firm's models and tools to help make its marketing and TV development process more efficient.

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

AMC Entertainment Holdings, Inc.'s rising losses, declining revenue, and rising debt overshadow recent box office gains.

Marketing teams and pre-visualization artists working with AMC Networks might need to be on their toes. The company has ...