If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

Apple might abandon plans to develop its own in-house AI model to power Siri and could partner with OpenAI or Anthropic instead. According to Bloomberg's Mark Gurman, the iPhone maker has talked to both companies about using either ChatGPT or Claude to power Siri.

For months, Apple has been working to get its AI-enhanced Siri back on track after delaying the overhauled assistant’s launch in March. Apple later appointed Vision Pro head Mike Rockwell as the leader of AI and Siri after CEO Tim Cook “lost confidence” in the team’s former chief, John Giannandrea.