Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks will provide a modest 2% hike to all salaried employees in North America this year, the company told Reuters on ...

Customers say they “can see and feel the differences these investments are making,” according to a Starbucks spokesperson. It ...

Starbucks Corporation ( NASDAQ: SBUX) plans to dole out a 2% raise to all salaried employees in North America this year, ...

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks announced that it's shuttering an entire line of stores in 2026. See which Ohio locations are on the chopping block ...

Baristas have a new goal for how long it should take to get a drink into customers' hands, part of an initiative in all ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...