Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Meridian is an MMM framework that enables advertisers to set up and run ... These are appreciated but are very difficult for us to merge because the code in this repository is linked to Google ...