Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Starbucks Corporation SBUX is leveraging its digital ecosystem to lift transactions, improve ticket size and enhance the ...

Investors will get the latest look into how Starbucks’ push for more welcoming cafes is going when it reports earnings after ...

Starbucks (NASDAQ:SBUX) moved higher in morning trading on Tuesday after Baid upgraded the restaurant stock to an Outperform ...

The Green Apron Service push is the largest investment the company has ever made in hospitality and its store employees, Grams said. The company did not provide a dollar figure for the investment.

Hyun Jin Cho, Goldman Sachs: Inquired about the expedited Green Apron Service rollout. Niccol cited strong pilot results and the ability to scale ahead of the fall season.

Early results from its 1,500-store pilot of Green Apron Service showed improvements in transactions, sales and customer service times, with 80% of in-cafe orders meeting the chain's four-minute goal.

Early results from its 1,500-store pilot of Green Apron Service showed improvements in transactions, sales and customer service times, with 80% of in-cafe orders meeting the chain's four-minute goal.