The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

Green Apron's rollout boosts comps, drives margin recovery, and enhances valuation. Learn about (SBUX) stock's turnaround ...

Discover insights from Starbucks' Q3 2025 earnings call, highlighting the Green Apron Service rollout, innovative growth strategies, and ...

Investors will get the latest look into how Starbucks’ push for more welcoming cafes is going when it reports earnings after ...

Green Apron Service builds on that, relying on warm and engaging interactions with customers in the hopes of making Starbucks visits a habit.

Baird analysts upgraded Starbucks (NASDAQ:SBUX) to Outperform with a $115 price target in a note Tuesday, expressing “high conviction that turnaround strategies under new leadership will be effective” ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...

The company is laying the foundations to make Starbucks “once again the gold standard in customer service” and is planning to ...

Starbucks may be positioned for a rebound as its turnaround efforts gain traction, according to investment firm Baird. The ...

Green Apron Service builds on that, relying on warm and engaging interactions with customers in the hopes of making Starbucks visits a habit.

Starbucks last week began training baristas on its new "Green Apron Service" program as a part of CEO Brian Niccol's vision to get "Back to Starbucks." Niccol's plan involves more welcoming cafes ...